Brand Awareness
On my way home from a party late the other night, I found myself walking by the Prada boutique long after it had closed. The streets were deserted, and feeling a little like Holly Golightly (minus the $50 bill for the powder room), I felt like I just had to peer in the window and get a sneak preview of the fall season to come.
And what do I see, perfectly lit, front and center in the window? Something like this:
Who would buy this bag? Someone who really feels the need to advertise where she shopped? Now I’m old enough to remember the (short-lived and thankfully limited) fad of wearing clothes with the tags still hanging on them, or wearing clothes inside out for the same reason. And yes, I may have even been guilty of wearing a Gucci blouse entirely covered with the intertwined G’s once… or twice. But this is beyond the pale. In fact, it looks like something you might find in Chinatown — a bag so blatantly branded with the Prada logo and name, the black triangles and embossed zipper pulls, that it must be fake. I used to pride myself in being able to spot a fake at 100 meters. Now I’m not so sure!
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