Pants on Fire!

Friday: Prada crocodile heels

Oh the horror, the horror! I finally got around to reading the Thursday Styles section of the Times, and buried amidst the coverage of the couture and stories about manbags and silicone injections was a mere sliver of a column about Saturday’s fire at the Prada boutique in Soho.

The first two paragraphs talk about the cutting-edge Rem Koolhaas design, the $900,000 elevator, the store’s tourist-destination status. And then we read about the six injured firemen and Bobbi Brown’s spared lipstick. Not to seem insensitive, but talk about burying the lead! The first mention of the damaged spring merchandise came a full 3 1/2 column inches into the story. (And the ignominy of it all — the fire started in a nearby American Eagle Outfitters store!) While I do of course wish the firemen a speedy recovery, my heart truly aches for those poor scorched, then drenched, Prada outfits that will never be.

I heard years ago — and maybe it’s merely an urban myth — that Louis Vuitton, rather than ever discounting its merch at the end of the season, destroys everything that’s past its sell-by date. So it makes me wonder what will happen to the damaged Prada. Will there be — dare I say it? — a fire sale? (No, I don’t really think there would ever be one, but I just couldn’t resist that stupid joke.)

This entry was posted on Friday, January 27th, 2006 at 8:19 am and is filed under Shopping, Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.